The campaign against gender violence was the winner of a Gold Glass Lion; This award recognizes the efforts of campaigns that fight against gender role stereotypes and seeks that companies, brands and society receive a positive impact with these campaigns. In Mexico, two out of every three women experience gender violence. The campaign had a socially responsible approach that seeks to change this statistic by redefining the relationship between women and men, in order to make a difference in society. We launched the campaign on the least expected day, during the SuperBowl, keeping us in the first place of conversation, beating the competition, who was the official sponsor of the great game. It is the first time that Mexico wins in this category, but also, it is the first time that Heineken Group has obtained this award.
