HOW TO HACK THE MOST EXPECTED SALES WEEKEND,
IN THE MOST UNEXPECTED WAY.
JÜSTO is the first completely online supermarket in México, without any strong competitor, but in 2020 everything changed. In the midst of a global outbreak, many physical stores sensibly decided to move “EL BUEN FIN” bargains to online . We knew we had to do things with a different point of view. More and more shoppers didn’t want to miss out the biggest discounts of the year, so we gave them the chance in a unique way, by making some “mistakes” that made them look at us.
Faced with the avalanche of offers, how do we differentiate Jüsto México? We invited Pedrito Sola, a mexican celebrity that is well-known for making the funniest mistakes on T.V. gaining love and affection among the millennials. He was our community manager for the sales season, knowing that for sure he’ll be making his famous mistakes, throwing the best offers to our clients!
Thanks to this awesome celebrity choice, we delivered a communication that met our clients necessities and reached the right target, showing that JÜSTO not only has the best prices but also the freshness and quality that customers deserve. This partnership was so well received on social media that everyone talked about it, remind people that if shopping doesn’t make you happy, then you’re in the wrong shop.
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