DEC is a digital hub created by Heineken in collaboration with three of Mexico's most renowned agencies: Starcom, Swarm, and Nativo. It is responsible for developing digital strategies and producing content for all of Heineken Mexico's brands. As the Creative Director of DEC, I developed digital strategies, campaigns, and content, as well as special events such as music festival coverage and live streaming content production for all brands in the portfolio, including Tecate, Dos Equis, Indio, Heineken, Bohemia, Carta Blanca, Sol, Miller Light, Miller High Life, Coors Light, Superior, Amstel Ultra, Strongbow, Ladrón de Manzanas, Canijilla, and Tiendas SIX.
All of this work has been data-driven, from content creation to strategy development. Data has been the main source of inspiration for new ideas.
Here are some of the DEC's achievements under my direction:
🥇 2019 Bronze Effie (Tecate)
🥇 2018 #1 YouTube Ads Leaderboard México (Media Investment Dependent)
🥇 2018 Gran Effie (Tecate)
2017 Effie Marketer Of The Year (All Heineken Brands)
🥇 2017 Cannes Lions Glass Award (Tecate)
2016 Effie Marketer Of The Year (All Heineken Brands)
🥉 2016 Effie (Dos Equis)
2019 Awarded Being #1 Worldwide By NYU
2018 Merca2.0 Best Campaigns In Twitter
2018 Forbes Best Brand In Social Media
2018 InformaBTL Best Storytelling From Brands Without Sponsorship
Some examples of the work done for some of Heineken's brands.
This is just a short introduction of what DEC is about, for more references you can check all social media platforms of Heineken's México brands or click on the icons below.