INDIO - Pueblos de México Unido

INDIO has always been characterized by its proximity to the different expressions of contemporary Mexican culture. In recent years, it has strengthened this link by collaborating with different illustrators, inviting them to create a collection of labels year after year. In 2019 INDIO took a look at the 121 "pueblos mágicos" that are throughout Mexico with the "Pueblos de México Unido" campaign. Embodying their customs and characteristics in the collection. From Valladolid in Yucatan to Todo Santos in Baja California Sur, each town was represented by a label as well as animations and special materials that lived in magazines, social media and interactive sites.

PUEBLOS DE LOS MUERTOS

As part of the “Pueblos de México Unido” campaign and in line with the "Día de Muertos" commemoration, INDIO launched a special edition of its labels called “Pueblos de los Muertos”. They show part of the traditions with which some peoples celebrate this day. The campaign was also enriched with special stop motion animations, telling us the story behind the label and teaching us more about the customs that exist throughout Mexico. Also we had special articles and media coverage talking about these customs, letting people know more about the many different ways this tradition comes to live.

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