Hello! I have been working in the advertising industry for 10 years, and during that time, I have had the privilege of being a part of some fantastic projects and working alongside incredible people across various brands. Along with my passion for my job, I am also deeply interested in music, street culture, and people's stories.
As a Digital Creative Director, my primary focus is on digital marketing and strategy, content production, as well as possessing expertise in e-commerce, creative entrepreneurship, and innovation. While experience is valuable, I believe that having a constant willingness to learn is even more critical. Being curious, testing new approaches, and seeking out the latest trends is essential to me.
Here are a few examples of brands I have worked with in recent years:
Tecate, Indio, Miller Highlife, Miller Lite, Coors Light, Bohemia, Sol, Heineken, Carta Blanca, Strongbow, Dos Equis, Amstel Ultra, Ladrón de Manzanas, Superior, Canijilla, Onda Mundial, Bimbo, Johnnie Walker, PowerAde, Nivea, Davines, Khiels, Kleen Bebé, Blumen, Mercado Libre, Terra, Tiendas SIX, Gas Natural Fenosa.
Oh, by the way, my real name is Rodolfo Avila, but you can call me Xafo, as all my friends do.